Well, if you look at the offers tab right now, you’ll see a $14,99 offer for 2 Liliths and 2 Ulysses and a bunch of trainers and another offer of $7,99 for 1 gold mod box since scraps and other random stuff.
To match this particular offer you’d have to spend $29,98 for 4 Lilliths and Ulysses and another $31,96 for 4 gold mod boxes. In total, you’d have to spend $61,94 to match what this offer offers.
In an overpriced Scopely environment, I believe this offer is a pretty reasonable one. The bonus side is that you can buy it using coins you can farm from different areas of the game, no credit card or gift card needed.