With regards to game play: Surely you can set up a region/computer server that does not conform to USA start & finish times for all events?
I see this as a major disadvantage in all aspects of the game when playing, being on GMT myself I am always behind, for example the new SR were finishing first is the aim… how does that benefit anyone outside of the USA. With so many regions, some not as active as others there must be something you can do in regards to making one of them GMT or other. It goes without saying that GMT does not just cover the UK but also parts of Europe, Africa, Norway, Greenland, Turkey, Brazil to name a few on a +3/-3 hour difference.
Depending on your computer servers a program which manages access to a centralised resource or service in a network could be adapted to accommodate this.
I am not trying to break up current factions but I believe this would be beneficial to the gamer and yourselves in many ways if you think about it.