You can’t do a complete game design overhaul over the course of weeks to drive revenue and expect the player base to not notice. THIS is why your revenue reports are tanking.
Hi there, marketing/revenue/liveOps team(s) - have you guys learned nothing yet?
You cannot go cold turkey from 5* premier recruit pulls that had 5* locked at US$300 (per decap Sandy stash pricing, shield-michone crates, etc) pre-ascension then flip over to gear-driven revenue model and expect it to work when the user base is used to farming gear for free over time.
Your decision to buff 6* right before CRW to push revenue by adding ascenable 5*/6* into the premier wheel nerfed 5* value to US$100 overnight (by locking in 1 in 40; which, for the love of god please make sure that it works, while blocking airplane bs, when new content goes live). Further to this, you then try to sell 6* for US$100 over Christmas that further nerfed 5* to US$11 or less (nine 5* makes one 6*, as supported by crate/offer benedict prices). ALL of this alienates your player base that pulled 5*s and shows that you have no clue when managing the value of your digital properties.
Not to mention what you did with GPS/Canteen - first the stash was at 36,000 coins for 1 of each (18,000 coins per so roughly US$200 since you do get random bonuses with the stash). Now, it’s US$100 for a set with a bonuses dropping the value to US$35 over the course of ONE week. Next the GPS/canteen gets moved to stash - 5 chances for US$100. Stop. It’s not going to work because the meta is stale - there’s a huge bottleneck on the character pool where F2P:P2W is like 1:8. NOONE is going to spend US$500 to pull a 5* asendable (with a value of US$11 or less) to compete in events where the prizes include tokens for a chance at Shiva (aka fancy-benedicts, value also at US$11)
Now you go cold turkey again by switching gear map to a daily, nerf world refills, to try to sell us gear that the player base used to be able to farm AND try to force purchases of world refills at 100 coins through death marks. This clearly doesn’t work so now this switch to gear depot to kill/control food in circulation/drive revenue by food - will fail also.
Here: if it’s worked in the past it will work again.
Go back to war/CRW prize exclusive toons. Go back to power-creeping premier recruits that you need to compete for those awesome war/CRW prizes. Go back to putting GPS/Canteen in top prizes to drive competition in events like it did before during the Vincent-CRW. Have an epic/legendary gear map. Keep the ledgendary drop rate low and use that as bait. Have world refills offers to push farming. Events is where your revenue was and it’s still where it is at. Noone wants to play pokemon just to catch-them-all for no reason.
Sigh. I am way too dedicated.