There is a one time offer for 47.99GBP for 20 arena tokens.
The daily offer is 3 guaranteed arena tokens + the chance at 1, 2 or 5 extra. On average this offer works out at 4.08 arena tickets and costs 2.79GBP. Therefore equating to about 1.462 tickets per pound.
If that was scaled up to 47.99 pounds, it would give 70 tickets. 50 more or 250% more.
This means their ‘one time offer’ has 2/7ths the value (28.6%) of the normal daily offers if you buy in bulk.
Scopely’s mathematical inability (not necessarily working it out, but just being able to see the awful value in comparison) seriously staggers me. If buying in bulk you should get a better value in general. That offer should give 100 tokens bare minimum if you wanted to get people to buy them. Although I personally think even that would be insane over valuation of the cost of pixels.