The quality of the stash and the quality of the characters… we used to have the exact same thing. Over a year ago. And it was free, not an effort-based or exclusive to Survivors Club Players. Monthly Login Stashes rewarding players for logging in daily (remember those?) which were promised to return but that was a lie.
If you forget to reward players for just supporting the game and at a casual level, then you’re isolating a large section of the player base. Not every single event has to be a grind fest that takes a lot of time and effort.
Yes I understand that the whole point in making events take so much time is to also sell their completion and make $, But… Way too much is pay to play already, and people are fed up. Pay attention.