I’ve seen 3 types of loyalty decay since transfers hit, and each one is feeding into the other - loyalty from the faction, loyalty from the player, and loyalty to the region.
From the faction - Lots of mid-rank facs with exaggerated notions of themselves saw transfers as a potential gateway to the top 3, and with little thought to those players who helped keep them afloat during tough times went on a booting frenzy expecting to get a bevy of max milestone players and elevate themselves.
Instead what happened was these inbound players were naturally flighty, stayed for 1 or 2 events then left. And the booted players, too aggrieved at how they were treated, opted to go elsewhere too. Which lead to the fac finding itself in a worse position than before, or maybe in no position at all, having imploded as a result of their inability to accept their limitations.
From the player - Plenty of facs kept under-par players with the intention of helping them learn & improve, essentially letting them coast for a long period of time in the hopes that they would become productive in the long run, so for those players who grew because of (and potentially at the expense of) the faction to leave at literally the first opportunity can be taken as a slap in the face. Rocky V all over again.
To the region - This one is a little trickier as there are several factors at play. Many factions pledged loyalty to whatever region they were in prior to transfers. But as soon as they hit and the influx of mega factions began, it seemed apparent that their loyalty was not to the region but rather to being able to get top 10 prizes with little effort. And to be honest I can see their point.
You reap what you sow; when you’ve been playing a game - any game - for 3 years, things should be getting easier, not harder. After that length of time regardless of what end of the leaderboard you usually find yourself, you have to be experiencing some degree of burnout no matter how much you enjoy the game. So to suddenly have to double or triple your output is bad enough, but when it’s only to maintain ranking rather than increase it? Where’s the payoff?
In CRW when you match a top 5~ faction you are essentially matching with a region’s #1 - that’s fine in CRW where the rewards are decent up to 25th, but in AoW where reward structure has remained stagnant and increased/decreased activity has no bearing?
There is also that bigger question of what actually makes a region your region? When you see the landscape change so much - new factions entering, old factions leaving, old factions that stay becoming almost unrecognisable with so many new players, at what point are you even still playing on the same region you pledged loyalty to in the first place?