If you truly wanting to change things, show it.
The community has been burned so many times by bad events, missed rewards and for the spenders, abysmal odds.
Put together a toon wheel, with 6s only, the good ones. Not the garbage you normally do.
Give all players one free pull, regardless of level.
I know this won’t fix everything, but it will be a good faith effort that you truly want to make things better.