If you’re interested in keeping players and keeping this game moving, I suggest changes. For one, I think you should give all a single 40 pull every week. And this “wheel” should include only ascended or ascendable toons. In other words, make your pull, get a decent toon.
Your present structure of 2 and 3 day long events where high performers MIGHT get enough to have a tiny chance at a good toon just isn’t doing it. Not for me anyway.
The wheel I suggest would have to include decent toons but not ones the whales are spending for. Or perhaps, if you put 30 toons in the wheel, with equal chances for all, maybe one or two at any time would be high end toons.
Just a thought. I’d like to see the game continue but I’m having a hard time with motivation for the way the game is currently structured.
Look at what happened when people were taking advantage of the skull tokens… joy, fun, activity.
Try my idea for perhaps two months. If it doesn’t cause an uptick in activity and your income, drop it.