@kalishane, you must become more clear when communicating time frames would go very far.
Do not use vague terms as soon or early 2018, alone. It instills no confidence, and everyone has a different view on what constitutes soon, leading to frustration when the imagined soon is not met.
Instead try something like (just an example); In early 2018 we will make existing 5* characters ascendable, starting with first character in the next 7 days, and two more before end of January.
That is a statement you can underpromise, and overdeliver on, and once you have delivered on the first part (one character int he next 7 days) the player base’s confidence that you will follow through on the rest is strengthened.