Having followed the recent players united movement and the obvious need for Scopely to make money from their product, I have a simple idea that could make everyone happy and it’s really simple…
Make every toon available to every player, f2p or p2p. This is actually really easy to do. Why not make an ascendancy level that requires a maxed out 6* and x amount of other toon that gives a completely RANDOM 6*. Also put EVERY 5*, including ascendables, in the 5* token wheel.
This may seem like a players dream with no upside to Scopely but here is where the money is there to be made.
Flood the market with 5s. Weekly roadmap that awards a spin of a wheel of 5 NEW 5s, 1 that is ascendable, to saturate the market and lower the odds of a top character being pulled. Then create a ton of legacy characters, not as great as the promo pulls but decent enough to get players off your back a little. Again, this saturates the market and makes the odds of the premium toons appearing from ascendancy much lower.
The result… Every player has a chance of getting any toon released. It is an incredibly small chance that will take a ton of grinding but will give every f2p and low spender a chance of getting top toons. Whales will not stop spending. Their odds of getting toons through this method are so small they could not stay at the top and will still look for the promo toons.
New legacies are there. Ascendancy is updated. New roadmaps exist. Tokens are relevant again. Grinding is worth it. F2P have a chance (though small) of getting anyone and the game is exciting again.
This will mean more people actively playing the game which will increase Scopes income from Tapjoy. A player that uses melee attack but flukes Josh is then more likely to pull for a new Ranged lead skill etc.
Player base happier and Scopely happier. Really easy.